Here's your daily dose of horrible violence against women in
advertising—a Portuguese commercial for a social-events website in which
a husband gives his wife a nasty headbutt. Lovely. Adweek's resident
Portuguese expert, Nick Mrozowski, tells us the attack is supposed to be
a play : "Vai Bater can translate literally to 'go hit,' but the name
of the site is more likely a reference to a heartbeat, as in 'a sua
coração vai bater,' or 'your heart will beat,' as in, these events are
exciting … and maybe you'll find a better girlfriend there. So, the ad
is a play on the double meaning." Needless to say, bashing a woman in
the head in service to a pun is a questionable tactic. The tagline is:
"Vai Bater! Events close to you. Choose the event. Live the moment!" The
woman in the ad is Monica Sofia, a singer and Playboy model. The man is
apparently her real-life husband.
To watch the video click on the picture below the product was subject to upload and comment on the incident.
لمشاهد الفيديو اضغط على الصورة اسفل الموضوع والتعليق اسفل الموضوع.
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